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Ethnic marketing : accepting the challenge of cultural diversity / Guilherme D. Pires and P. John Stanton

By: Pires, Guilherme DContributor(s): Stanton, P. John | TitlePublication details: Thomson 2005Subject(s): Marketing - Social aspects | Consumers behavior - Cross-cultural studies | Marketing - ManagementLOC classification: HF5414 | Pir

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5414 Pir (Browse shelf (Opens below))	Available		H001611

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Previous	HF5414 Don Principles and practice of social marketing : an international perspective /	HF 5414 Fre Strategic social marketing /	HF 5414 Lee Social marketing : influencing behaviors for good /	HF5414 Pir Ethnic marketing : accepting the challenge of cultural diversity /	HF5414 Wat Cause marketing for dummies /	HF5415 Cas. Cases in marketing /	HF5415 Ces. Managing marketing linkages : text, cases, and readings /	Next

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