Your search returned 51 results.

21.
Connected marketing : the viral, buzz and word of mouth revolution / edited by Justin Kirby and Paul Marsden.

by Marsden, Paul | Kirby, Justin.

Publication details: Elsevier Butterworth - Heinemann 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Con. (1).

22.
Strategic advertising management / Larry Percy, Richard Elliot

by Percy, Larry | Elliot, Richard | Title.

Edition: 2nd ed.Publication details: Oxford University Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5438.5 Per (1).

23.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Clo (2). Damaged (1).

24.
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A | Title.

Edition: 7th ed.Publication details: Thomson / South-Western 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi (2).

25.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente

by Parente, Donald E.

Edition: 4th ed.Publication details: Thomson/South-Western 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5837 Par (2).

26.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

27.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; Theodore Kinni

by Moeller, Leslie H | Landry, Edward C | Kinni, Theodore B.

Publication details: McGraw-Hill 2009Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Moe (1).

28.
Integrated marketing communications : a primer / Philip J. Kitchen and Patrick De Pelsmacker

by Kitchen, Philip J | Pelsmacker, Patrick de.

Publication details: Routledge 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.123 Kit (1).

29.
Marketing communications : interactivity, communities and content / Chris Fill

by Fill, Chris.

Edition: 5th ed.Publication details: Prentice Hall/Financial Times 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.123 Fil (1), HELP UNIVERSITY (HU)Call number: HF5415.123 Fil (2), ELM LIBRARY (ELM)Call number: HF5415.123 Fil (1).

30.
Marketing communication : principles and practice / Richard J. Varey

by Varey, Richard J.

Publication details: Routledge 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.123 Var (1).

31.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E.

Edition: 4th global ed.Publication details: Pearson 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Clo (1), HELP UNIVERSITY (HU)Call number: HF5823 Clo (4).

32.
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 8th ed.Publication details: South-Western Cengage Learning 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi (3), ELM LIBRARY (ELM)Call number: HF5823 Shi (2).

33.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5823 Bel (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel (2).

34.
(The) handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood

by Caywood, Clarke L.

Edition: 2nd ed.Publication details: McGraw-Hill 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD59 Han (1).

35.
Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.]

by Semenik, Richard J.

Edition: 6th ed.Publication details: South-Western Cengage Learning 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Adv (2), HELP ACADEMY (HA)Call number: HF5823 Adv (2).

36.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 5th global ed.Publication details: Pearson 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5823 Clo (2), HELP ACADEMY (HA)Call number: HF5823 Clo (2).

37.
Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith

by Dahlen, Micael | Lange, Fredrik | Smith, Terry.

Publication details: J. Wiley 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Dah (1), ELM LIBRARY (ELM)Call number: HF5415.123 Dah (1).

38.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 10th ed.Publication details: McGraw-Hill Education 2015Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF 5823 Bel (1), HELP UNIVERSITY (HU)Call number: HF 5823 Bel (1), FOUNDERS LIBRARY (S2)Call number: HF 5823 Bel (2).

39.
Marketing communications : brands, experiences and participation / Chris Fill

by Fill, Chris.

Edition: 6th ed.Publication details: Pearson Education 2013Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF 5415.123 Fil (2), ELM LIBRARY (ELM)Call number: HF 5415.123 Fil (4). Items available for reference: HELP ACADEMY (HA) Not for loanCall number: HF 5415.123 Fil (1).

40.
Marketing communications / Lynne Eagle ... [et al.]

by Eagle, Lynne.

Publication details: Routledge 2015Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.123 Mar (1).

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