Your search returned 28 results.

21.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert.

by Zikmund, William G | McLeod, Raymond; Gilbert, Faye W.

Publication details: J. Wiley 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Zik. (2).

22.
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster.

by Webster, Frederick, E.

Edition: 2nd ed.Publication details: J. Wiley 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Web. (1), ELM LIBRARY (ELM)Call number: HF5415.5 Web. (1).

23.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

by Schmitt, Bernd H.

Publication details: J. Wiley 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Sch. (1).

24.
(The) seven myths of customer management : how to be customer driven without being customer-led / John Abram, Paul Hawkes.

by Abram, John | Hawkes, Paul.

Publication details: J. Wiley 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Abr. (1).

25.
Relationship marketing : management of customer relationships / Manfred Bruhn.

by Bruhn, Manfred.

Publication details: FT/Prentice Hall 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bru. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bru. (1).

26.
CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.

by Bligh, Philip | Turk, Douglas.

Publication details: J. Wiley 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Bli. (1).

27.
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7For (1).

28.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

by Calkins, Tim | Kellogg School of Management | Tybout, Alice M.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

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