Your search returned 28 results.

1.
Customer relationship management : a strategic imperative in the world of e-business / Stanley A. Brown, editor and contributor.

by Brown, Stanley A.

Publication details: J. Wiley & Sons Canada 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Bro. (1).

2.
Customer relationship management : how to turn a good business into a great one ! / Graham Robert-Phelps.

by Roberts-Phelps, Graham.

Publication details: Hawksmere 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Rob. (1), ELM LIBRARY (ELM)Call number: HF5415.5 Rob. (1).

3.
Harvard business review on customer relationship management.

by Customer relationship management; Harvard business review.

Publication details: Harvard Business School Press 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Har. (1).

4.
Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff.

by Berry, Michael J. A | Linof, Gordon S.

Publication details: J. Wiley 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.125 Ber. (1).

5.
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

by Storbacka, Kaj | Lehtinen, Jarmo R.

Publication details: McGraw-Hill 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Sto. (1).

6.
Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

by Bergeron, Bryan.

Publication details: J. Wiley 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Ber. (1).

7.
Customer relationship management : integrating marketing strategy and information technology / William G. Zikmund, Raymond McLeod, Faye W. Gilbert.

by Zikmund, William G | McLeod, Raymond; Gilbert, Faye W.

Publication details: J. Wiley 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Zik. (2).

8.
Market-driven management : how to define, develop, and deliver customer value / Frederick E. Webster.

by Webster, Frederick, E.

Edition: 2nd ed.Publication details: J. Wiley 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Web. (1), ELM LIBRARY (ELM)Call number: HF5415.5 Web. (1).

9.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

by Schmitt, Bernd H.

Publication details: J. Wiley 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Sch. (1).

10.
(The) seven myths of customer management : how to be customer driven without being customer-led / John Abram, Paul Hawkes.

by Abram, John | Hawkes, Paul.

Publication details: J. Wiley 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Abr. (1).

11.
Relationship marketing : management of customer relationships / Manfred Bruhn.

by Bruhn, Manfred.

Publication details: FT/Prentice Hall 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bru. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bru. (1).

12.
Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss and Merlin Stone.

by Foss, Bryan | Stone, Marlin.

Publication details: Kogan Page 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Fos. (1).

13.
CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk.

by Bligh, Philip | Turk, Douglas.

Publication details: J. Wiley 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Bli. (1).

14.
Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7For (1).

15.
Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

by Calkins, Tim | Kellogg School of Management | Tybout, Alice M.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

16.
(The) outside-in corporation : how to build a customer-centric organization for breakthrough results / Barbara E. Bund

by Bund, Barbara E.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Bun (1).

17.
Customer relationship management / Ed Peelen

by Peelen, Ed.

Publication details: Prentice Hall/Financial Times 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.5 Pee (1), ELM LIBRARY (ELM)Call number: HF5415.5 Pee (2).

18.
Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman

by Goodman, John A.

Publication details: AMACOM 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Goo (1).

19.
Behind the cloud : the untold story of how salesforce.com went from idea to billion-dollar company - and revolutionized an industry / Marc R. Benioff, Carlye Adler

by Benioff, Marc R | Adler, Carlye.

Publication details: Jossey-Bass 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Ben (1).

20.
Social media 101 : tactics and tips to develop your business online / Chris Brogan

by Brogan, Chris.

Publication details: J. Wiley 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1265 Bro (1).

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