Tilt : shifting your strategy from products to customers / Niraj Dawar
Publication details: Harvard Business Review Press 2013ISBN: 9781422187173Subject(s): Customer relations | Consumer behavior | Marketing research | Strategic planning | Marketing - ManagementLOC classification: HF | 5415.5| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF 5415.5 Daw (Browse shelf (Opens below)) | Available | H021184 |
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