Your search returned 25 results.

1.
Positioning : the battle for your mind / Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 1st - revised ed.Publication details: McGraw-Hill 1986Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5827.2 Rie. (1).

2.
Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

4.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

5.
Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

6.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are. (2).

7.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

8.
Annual editions : Internet and business, 2001/2002 / Robert W. Price, editor.

by Price, Robert W.; Internet and business.

Publication details: McGraw-Hill/Dushkin 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Ann. (1).

9.
Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are. (3).

10.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (2).

11.
(The) future of advertising : new media, new clients, new consumers in the television age / Joe Cappo.

by Cappo, Joe.

Publication details: McGraw-Hill 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Cap. (1).

13.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 11th ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are (3), HELP ACADEMY (HA)Call number: HF5821 Are (3).

14.
Positioning : the battle for your mind / by Al Ries and Jack Trout

by Ries, Al | Trout, Jack | Title.

Edition: 20th anniversary ed.Publication details: McGraw-Hill 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5827.2 Rie (1).

15.
Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold

by Arens, William F | Schaefer, David H | Weigold, Michael.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Are (1), ELM LIBRARY (ELM)Call number: HF5821 Are (1).

16.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

17.
Manager's guide to marketing, advertising, and publicity / Barry Callen

by Callen, Barry.

Publication details: McGraw-Hill 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Cal (1), HELP UNIVERSITY (HU)Call number: HF5415 Cal (2).

18.
(The) next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Publication details: McGraw-Hill 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Gil (1).

19.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 13th ed.Publication details: McGraw-Hill/Irwin 2011Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are (1), ELM LIBRARY (ELM)Call number: HF5821 Are (2), HELP ACADEMY (HA)Call number: HF5821 Are (2).

20.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5823 Bel (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel (2).

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