Your search returned 133 results.

1.
Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton.

by Stanton, William J | Miller, Kenneth E.; Layton, Roger A.

Edition: 1st. Australian ed.Publication details: McGraw-Hill 1985Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Sta. (1).

2.
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.

by Schewe, Charles D | Smith, Reuben M.

Publication details: McGraw-Hill 1980Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Sch. (1).

3.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Publication details: McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Gui. (1).

4.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Edition: 5th ed.Publication details: McGraw-Hill 1994Availability: No items available :

5.
Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

6.
TQM for sales and marketing management / James W. Cortada.

by Cortada, James W.

Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5438.4 Cor. (1).

7.
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.

by Bowersox, Donald J.

Publication details: McGraw-Hill 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.129 Bow. (1).

8.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C., 1943- | Taylor, James R.

Edition: 4th ed.Publication details: McGraw-Hill 1991Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.2 Kin. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (1).

9.
Australian marketing research / Thomas C. Kinnear..... [ et al. ].

by Kinnear, Thomas C.

Publication details: McGraw-Hill 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Aus. (1).

10.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C | Taylor, James R.

Edition: 5th ed.Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Kin. (3), ELM LIBRARY (ELM)Call number: HF5415.2 Kin. (1).

11.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

12.
Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg.

by Lovelock, Christopher; Weinberg, Charles B.

Edition: 3rd ed.Publication details: McGraw-Hill 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Mar. (1).

13.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Publication details: McGraw-Hill 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD9980.5 Zei. (1), ELM LIBRARY (ELM)Call number: HD9980.5 Zei. (1).

14.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

15.
Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

16.
Principles of services marketing / Adrian Palmer.

by Palmer, Adrian.

Edition: 2nd ed.Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD9980.5 Pal. (1).

17.
International marketing / Philip R. Cateora.

by Cateora, Philip R.

Edition: 10th ed.Publication details: Irwin/McGraw-Hill 1999Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Cat. (1).

18.
Marketing and consumer behavior in East and South-East Asia / Anthony Pecotich, Clifford J. Schultz.

by Pecotich, Anthony; Schultz, Clifford J.

Publication details: McGraw-Hill 1998Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.12 A7Mar. (1), HELP UNIVERSITY (HU)Call number: HF5415.12 A7Mar. (1). Damaged (1).

19.
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Pascale G. Quester.

by McCarthy, E. Jerome | Perreault, William D.; Quester, Pascale G.

Edition: 2nd Australian ed.Publication details: McGraw-Hill 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.12 A8Mac. (2).

20.
Internet marketing research : resources and techniques / Ed Forrest.

by Forrest, Ed.

Publication details: McGraw-Hill 1999Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.1265 For. (1), HELP UNIVERSITY (HU)Call number: HF5415.1265 For. (2).

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