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Your search returned 69 results.

41.
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Kellogg on advertising and media / edited by Bobby J. Calder

by Calder, Bobby J | J. L. Kellogg Graduate School of Management.

Publication details: J. Wiley 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5826.5 Kel (1).

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42.
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Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells

by Moriarty, Sandra | Mitchell, Nancy | Wells, William.

Edition: 8th ed.Publication details: Pearson/Prentice Hall 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Mor (1).

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43.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

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44.
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Advertising : principles and effective IMC practice / William Wells ... [et al.]

by Wells, William.

Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Adv (2).

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45.
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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold

by Arens, William F | Schaefer, David H | Weigold, Michael.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Are (1), ELM LIBRARY (ELM)Call number: HF5821 Are (1).

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46.
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Wordcraft : the art of turning little words into big business / Alex Frankel.

by Frankel, Alex.

Publication details: Crown Publishers 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF6161 B4Fra. (1).

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47.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Title.

Edition: 4th ed.Publication details: Thomson / South-Western 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1).

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48.
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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 11th ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are (3), HELP ACADEMY (HA)Call number: HF5821 Are (3).

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49.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Clo (2). Damaged (1).

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50.
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Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

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51.
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Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

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52.
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Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Publication details: Irwin 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1), ELM LIBRARY (ELM)Call number: HF5823 Bel. (1).

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53.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

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54.
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Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

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55.
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Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

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56.
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Basic advertising / Donald W. Jugenheimer, Gordon E. White.

by Jugenheimer, Donald W | White, Gordon E.

Publication details: South-Western 1991Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Jug. (1).

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57.
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Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Publication details: Dryden Press 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

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58.
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Advertising / Thomas C. O'Guinn, Chris Allen, Richard J. Semenik.

by O'Guinn, Thomas C | Allen, Chris T.; Seminik, Richard J.

Edition: 2nd ed.Publication details: South-Western College Publishing 2000Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu. (1).

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60.
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are. (2).

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