Your search returned 51 results.

1.
Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

2.
Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Publication details: Irwin 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1), ELM LIBRARY (ELM)Call number: HF5823 Bel. (1).

3.
Promotion management & marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 3rd ed.Publication details: Dryden Press 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (1).

4.
Promotion management / John J. Burnett.

by Burnett, John J.

Publication details: Houghton Mifflin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bur. (1).

5.
Networks in marketing / Dawn Iacobucci, editor.

by Iacobucci, Dawn.

Publication details: Sage Publications 1996Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Net. (1).

6.
(A) practical guide to integrated marketing communications / Tom Brannan.

by Brannan, Tom.

Publication details: Kogan Page 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Bra. (1).

7.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

8.
Strategic marketing communications : new ways to build and integrate communication / Paul Smith, Chris Berry and Alan Pulford.

by Smith, Paul | Berry, Chris; Pulford, Alan.

Publication details: Kogan Page 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Smi. (1).

9.
Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

10.
Marketing communications : principles and practice / Philip J. Kitchen.

by Kitchen, Philip J.

Publication details: International Thomson Business Press 1999Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Kit. (1).

11.
Marketing communications classics : an international collection of classic and contemporary papers / Maureen FitzGerald and David Arnott.

Publication details: Business Press, Thomson Learning 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Mar. (2).

12.
Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Publication details: Dryden Press 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

13.
Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

by Burnett, John | Moriarty, Sandra.

Publication details: Prentice Hall 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Bur. (2).

14.
How to prepare a promotional plan / David Waller.

by Waller, David.

Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Wal. (1).

15.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publication details: Thomson/South-Western 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

16.
Is anybody out there? : the new blueprint for marketing communicatios in the 21st century / Mark Austin and Jim Aitchison.

by Austin, Mark | Aitchison, Jim.

Publication details: J. Wiley (Asia) 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Aus. (1), ELM LIBRARY (ELM)Call number: HF5415.123 Aus. (1).

17.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

18.
Integrated marketing communications / David Pickton and Amanda Broderick.

by Pickton, David | Broderick, Amanda.

Edition: 2nd ed.Publication details: Prentice Hall/Financial Times 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Pic. (1).

19.
Principles of advertising and IMC / Tom Duncan.

by Duncan, Tom.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Dun. (2).

20.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (2).

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