Your search returned 32 results.

1.
Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

2.
Bottom-up marketing / by Al Ries and Jack Trout.

by Ries, Al | Trout, Jack.

Publication details: McGraw-Hill 1989Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Rie. (1), ELM LIBRARY (ELM)Call number: HF5415 Rie. (1).

3.
Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Publication details: Irwin 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1), ELM LIBRARY (ELM)Call number: HF5823 Bel. (1).

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

5.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

6.
Advertising communications and promotion management / John R. Rossiter, Larry Percy.

by Rossiter, John R | Percy, Larry.

Edition: 2nd ed.Publication details: Irwin/McGraw-Hill 1996Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ros. (1), HELP UNIVERSITY (HU)Call number: HF5821 Ros. (1). Damaged (1).

7.
Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Publication details: Dryden Press 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

8.
Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J.

Publication details: Addison-Wesley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Tel. (1).

9.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

10.
Wordcraft : the art of turning little words into big business / Alex Frankel.

by Frankel, Alex.

Publication details: Crown Publishers 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF6161 B4Fra. (1).

11.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (2).

12.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Clo (2). Damaged (1).

13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

14.
Manager's guide to marketing, advertising, and publicity / Barry Callen

by Callen, Barry.

Publication details: McGraw-Hill 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Cal (1), HELP UNIVERSITY (HU)Call number: HF5415 Cal (2).

15.
(The) next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Publication details: McGraw-Hill 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Gil (1).

16.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E.

Edition: 4th global ed.Publication details: Pearson 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Clo (1), HELP UNIVERSITY (HU)Call number: HF5823 Clo (4).

17.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel

by Belch, George E | Belch, Michael A.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5823 Bel (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel (2).

18.
Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.]

by Semenik, Richard J.

Edition: 6th ed.Publication details: South-Western Cengage Learning 2012Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Adv (2), HELP ACADEMY (HA)Call number: HF5823 Adv (2).

19.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 5th global ed.Publication details: Pearson 2012Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5823 Clo (2), HELP ACADEMY (HA)Call number: HF5823 Clo (2).

20.
Nontraditional media in marketing and advertising / Robyn Blakeman

by Blakeman, Robyn.

Publication details: Sage Publications 2014Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415 Bla (1), HELP ACADEMY (HA)Call number: HF 5415 Bla (1).

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