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Your search returned 15 results.

1.
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Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan.

by Knox, Simon | Maklan, Stan.

Publication details: Financial Times/Pitman 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Kno. (1).

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2.
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Creating corporate reputations : identity, image, and performmance / Grahame Dowling.

by Dowling, Grahame.

Publication details: Oxford University Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD59.2 Dow. (1).

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3.
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

by De Chernatony, Leslie.

Publication details: Butterworth/Heinemann 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Dec. (1).

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4.
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Brand new justice : how branding places and products can help the developing world / Simon Anholt.

by Anholt, Simon.

Edition: Rev editionPublication details: Elsevier Butterworth Heinemann 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Anh. (1).

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5.
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Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

by Ford, Kevin.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7For (1).

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6.
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

by Calkins, Tim | Kellogg School of Management | Tybout, Alice M.

Publication details: J. Wiley 2005Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kel (1).

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7.
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Corporate reputations, branding and people management : a strategic approach to HR / Graeme Martin and Susan Hetrick.

by Martin, Graeme | Hetrick, Susan.

Publication details: Elsevier/Butterworth-Heinemann 2006Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD59.2 Mar (1), HELP ACADEMY (HA)Call number: HD59.2 Mar (1).

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8.
(The) cash register rings non-stop : the amazing transformation of Eu Yan Sang / Lok Eng Hock

by Lok, Eng Hock | Title.

Publication details: Marshall Cavendish (Malaysia) 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Lok (1).

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9.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD69 B7Kel (2), FOUNDERS LIBRARY (S2)Call number: HD69 B7Kel (1), HELP ACADEMY (HA)Call number: HD69 B7Kel (1).

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10.
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(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer

by Kapferer, Jean-Noel.

Edition: 4th ed.Publication details: Kogan Page 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD69 B7Kap (1).

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11.
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How brands grow : what marketers don't know / Byron Sharp and the researchers of Ehrenberg-Bass Institute

by Sharp, Byron.

Publication details: Oxford University Press 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1255 Sha (1).

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12.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 4th global ed.Publication details: Pearson 2013Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD 69 B7Kel (1), ELM LIBRARY (ELM)Call number: HD 69 B7Kel (3), HELP ACADEMY (HA)Call number: HD 69 B7Kel (1).

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13.
Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin

by Sarin, Sharad.

Edition: 2nd ed.Publication details: Sage Publications/Sage Response 2016Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.1255 Sar (1).

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14.
Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva

by Minsky, Laurence | Geva, Ilan | PP.

Publication details: Kogan Page Ltd. 2020Availability: Items available for loan: HELP ACADEMY (HA)Call number: HD 69 Min (1).

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15.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

by Keller, Kevin Lane | Swaminathan, Vanitha | ProQuest LibCentral.

Edition: 5th global ed.Publication details: Pearson Education Ltd. 2019Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HD 69 Kel (1).

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