Your search returned 28 results.

1.
Promotional management / Norman Govoni, Robert Eng, Morton Galper.

by Govoni, Norman | Eng, Robert; Galper, Morton.

Publication details: Prentice-Hall 1986Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Gov. (3).

2.
Introduction to advertising & promotion : an intregrated marketing communications perspective / George E. Belch, Michael Belch.

by Belch, George E | Belch, Michael A.

Edition: 2nd ed.Publication details: Irwin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

3.
Introduction to advertising & promotion : an integerated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 3rd ed.Publication details: Irwin 1995Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1), ELM LIBRARY (ELM)Call number: HF5823 Bel. (1).

4.
Promotion management & marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 3rd ed.Publication details: Dryden Press 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (1).

5.
Promotion management / John J. Burnett.

by Burnett, John J.

Publication details: Houghton Mifflin 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bur. (1).

6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 4th ed.Publication details: Irwin/McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1). Damaged (1).

7.
Advertising promotion and Supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 5th ed.Publication details: Dryden Press 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

8.
Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J.

Publication details: Addison-Wesley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Tel. (1).

9.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 4th ed.Publication details: Dryden Press 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (3), ELM LIBRARY (ELM)Call number: HF5823 Shi. (1).

10.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Publication details: Thomson/South-Western 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi. (2).

11.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

12.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Bel. (2).

13.
Strategic advertising management / Larry Percy, Richard Elliot

by Percy, Larry | Elliot, Richard | Title.

Edition: 2nd ed.Publication details: Oxford University Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5438.5 Per (1).

14.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Clo (2). Damaged (1).

15.
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A | Title.

Edition: 7th ed.Publication details: Thomson / South-Western 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi (2).

16.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

17.
Marketing communications : interactivity, communities and content / Chris Fill

by Fill, Chris.

Edition: 5th ed.Publication details: Prentice Hall/Financial Times 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.123 Fil (1), HELP UNIVERSITY (HU)Call number: HF5415.123 Fil (2), ELM LIBRARY (ELM)Call number: HF5415.123 Fil (1).

18.
Strategic advertising management / Larry Percy, Richard Elliott

by Percy, Larry | Elliott, Richard.

Edition: 3rd ed.Publication details: Oxford University Press 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5438.5 Per (1).

19.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E.

Edition: 4th global ed.Publication details: Pearson 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Clo (1), HELP UNIVERSITY (HU)Call number: HF5823 Clo (4).

20.
Integrated marketing communications in advertising and promotion / Terence A. Shimp

by Shimp, Terence A.

Edition: 8th ed.Publication details: South-Western Cengage Learning 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Shi (3), ELM LIBRARY (ELM)Call number: HF5823 Shi (2).

Copyright © 2023 HELP Learning Resource Centre. All Rights Reserved.

Powered by Koha